A boy mum who knows the chaos, the wild, and the shoes flung across the room, and a brand designer who knows function is equally as important as aesthetics.

Hi, I'm Anna, mum to Gordy and Seb, and we are just over here not selling a shoe, but a lifestyle. A lifestyle full of adventure, fun and chaos.

We want the shoes to be the best for your kids, be functional, and easy to clean (because we love getting messy and being outdoors, but mess that's easy to clean, yes please). My boys are little farm kids at heart, mud, water, dirt, being outside from the second they wake up, so I take full ownership of testing this brand to its actual limits.

Gordy has this funny little toe that sticks up more than the rest, and I remember feeling so grateful he was already in Lex's, shoes that gave him the room to just do his own thing, wiggly toe and all. That's the whole point really, shoes that work with your kid's feet, not against them.

4 years ago I worked on the branding and strategy for Lex Barefoot, working alongside the original owners, Jolene and Chris. I had no idea about any of it going in, zero-drop, wide toe boxes, why flexible beats stiff every time, they taught me all of it. I was absolutely hooked. Still my favourite brand I have ever worked on, so when the chance came to take over I didn't think twice.

If you want to nerd out with me on the benefits of barefoot and adventure, jump over to Foot Facts and dive in.